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The Plan

As a market leader in the Plumbing & Mechanical segment, with one of the most extensive product portfolios in Canada, IPEX wanted to take a more aggressive approach to growth and expansion to their customer database and extend their reach across North America.

Sparks developed geographically-targeted marketing campaigns focused on education and  lead generation delivered through traditional advertising, webinars, eblasts, virtual/onsite lunch & learns, and comprehensive digital marketing plans.

The Execution

Creative development on print advertisements, infographics, trade publications and eblasts 


Production of installation videos & training videos


Media planning and Execution


Digital Execution (Search, Display, Social and Programmatic) 


Lead generation landing page development 


Live/Virtual events 


Contest planning, development and fulfillment

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leads generated YTD

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blended cost per conversion

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decrease in blended CPA

The Results

The success of these programs has led IPEX to entrust Sparks to oversee and manage its annual marketing campaigns for the past four years and counting. We continually meet their marketing teams’ goals and KPIs and collaboratively work with them to evolve! Through our efforts on the Google platform alone, we’ve generated nearly 49,000 conversions year-to-date, and improved the blended cost-per-conversion by 86% throughout the course of 2022, from $27.21/conversion down to $3.96/conversion.

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